OSCAR MAYER FRONT YARD COOKOUT
While our TVs and social channels were flooded with brands telling consumers they were there for them during this crisis, we wanted to do something that felt true to Oscar Mayer and actually gave people a way to help. The #FrontYardCookout not only allowed people to give back by simply tweeting, it also provided a safe event for them to look forward to during this strange time.
Case study
TV/Social