My partner Max and I helped our strategy team convince the clients to change their tone from a brand talking at consumers to a relatable and often silly brand that speaks naturally on social, creates noise and stays up to date on trends. Here are some of the fun projects we've brought to life.
Keep your standards golden this #CuffingSeason and cozy up with the only BAE you need.
— Oscar Mayer (@oscarmayer) November 20, 2019
Tweet #CuffOscar + #Sweepstakes for a chance to win our custom weighted #BAEconBlanket 🥓😍🥓 We'll wrap you in so much bacon love you can actually feel it. https://t.co/zhtnMZat4d pic.twitter.com/dJb0Vf01v3
What better way to celebrate #NationalHotDogDay than spending the night in a giant hot dog? For a limited time, the famous Oscar Mayer @Wienermobile will be available for booking on Airbnb: https://t.co/nYbaYqyT0I 🌭 pic.twitter.com/Wo4ecWVWRL
— Airbnb (@Airbnb) July 17, 2019
Tired of only smelling delicious bacon in the morning? Problem solved 🔥. Making your own bacon candle is easy, just follow these steps. 🕯
— Oscar Mayer (@oscarmayer) September 27, 2019
1. Pour bacon grease in jar (Be careful!)
2. Add wick, and set in fridge
3. Light and let the bacon magic happen pic.twitter.com/ksDt4B9V2G
Who’s joining our crew? #Sturgis 🔥😉 pic.twitter.com/pOB5JqGbtQ
— Oscar Mayer (@oscarmayer) August 8, 2019
We don’t know who needs to hear this, but no one has this range pic.twitter.com/Blb0wNzp6c
— Oscar Mayer (@oscarmayer) February 20, 2020
Thanks for having us NYC! If you missed your chance to grab an Ice Dog Sandwich, no worries 🌭🤘🍦Tweet #OscarMayerIceCream + #Giveaway to enter for a chance to win a box of Ice Dog Sandwiches. 🙌🙌🙌 NoPurNec 18+VoidWhereProhib. Rules @ https://t.co/JAU8nnhCpa pic.twitter.com/iIlFcslHwY
— Oscar Mayer (@oscarmayer) August 14, 2019
Well this is an easy decision… #Staycation pic.twitter.com/YI65omPqW1
— Oscar Mayer (@oscarmayer) January 24, 2020
We wish we were:
— Oscar Mayer (@oscarmayer) February 20, 2020
⚪️Rich
⚪️Famous
🔘An Oscar Mayer Wiener
AD: Max Franklin
