To test the loyalty of Mtn Dew's rabid fans while annoucing the launch of Hard Mtn Dew, we asked “Dew Nation” to make the ultimate commitment: marriage.
The fan with the best proposal was flown out to Las Vegas to say I do… or I Dew. A pun seems appropriate here. Thomas, you’re a lucky man.
Earned Media Placements: 234
Impressions: Over 2 Billion
