US Open

My partner and I were asked to come up with a new US Open campaign to match the tone of the world in 2020. After researching the history of the US Open and finding it to be one of integrity and progressiveness we came up with the idea of “Be Open.” It’s a testament to the idea that when you keep an open mind, as a person or an organization, limitations fall away and greatness can come from anywhere.

Shortlisted at the Clios and Cannes for Integrated Campaigns and Social Good.

TV

Activations

Social Videos

AD: Max Franklin